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After completion of training, a printing professional can employment in:
· A commercial press
· A government press
· A newspaper or magazine-in the production depart
· A publishing house-in the production department
Freelance work
Mainly as a coordinator. Though it can very lucrative, freelancing requires a great deal self-motivation, as also the building of contacts credibility with both clients and printers. It is therefore advisable, as a career option only after sufficient experience has been gained in a large organization.
Self-owned Press
Requires large capital outlay, credibility and contact with potential clients. It is a risky business a
personal attributes must necessarily include business acumen, aggressive salesmanship and self motivation Nationalized banks and other financial institutions do offer loans of upto Rs 2 lakhs-repayable in five to seven years-for the setting up of small printing presses. There however, a great deal of paperwork involved with the bank and other concerned authorities, during the start up process
DIVERSIFICATION
Printing professionals, after a few years' experience, often diversify into jobs in the production departments of:
· Advertising agencies
· Publishing houses
FUTURE PROJECTIONS
The current phenomenal economic and industrial growth that India is experiencing has had its impact on printing as much as other areas. The spread of literacy; increased government and business activity and economic affluence in general has led to a greatly expanded demand for printing materials of all kinds.
With the growth of related areas like publishing, newspapers and packaging exerting increasing pressure, the printing industry is at present faced with a huge under-employment problem. With the gap between demand and supply of skilled personnel likely to widen considerably in the coming years, it would mean many more opportunities and better wages for those who wish to take up printing as a career.
RELATED CAREERS
Art and design; engineering; publishing; science.
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