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Client Servicing Department
 


TRAINEE EXECUTIVE: 

Learns on the job and is usually entrusted only with inter-department coordination of very
routine and simple jobs.

ACCOUNTS EXECUTIVE: 

Assists in the handling of one or more accounts by ensuring that time schedules on a job are kept
and reports on the progress of the work.

SENIOR ACCOUNTS EXECUTIVE: 

Responsible for one or more accounts. Work includes liaising with clients, initiating campaigns and sorting out day-to-day problems that might arise. Makes presentations on behalf of the agency.

ACCOUNTS SUPERVISOR: 

Keeps track of both planning and handling aspects of accounts, draws up and controls campaign budgets and oversees work of two or more executives.

GROUP MANAGER: 

Overall in charge of a group of accounts.

ACCOUNTS DIRECTOR: 

Head of accounts servicing department. Responsible for all agency accounts as well as for bringing in additional business.

Copy Writing Department

TRAINEE COPYWRITER: 

Learns on the job. Entrusted mainly with proof reading and some writing under supervision.

JUNIOR COPYWRITER: 

Works on headlines, slogans and text for smaller jobs. Helps with proof reading and editing. Contributes to campaign development.

SENIOR COPYWRITER: 

Works on full campaigns evolves the theme and text for advertisements and coordinates with the art department.

CHIEF COPYWRITER: 

Assigns work within the department and undertakes major campaigns.

CREATIVE DIRECTOR: 

Responsible for the agency's total creative output.
 

Art Department-Visual Section
 

 
TRAINEE VISUALISER: 

Learns on the job. Assists with sketching and coordination with the studio.

JUNIOR VISUALISER: 

Works on individual advertisements and other materials under supervision.

SENIOR VISUALISER: 

Responsible for assigning work within the department. Works on the conceptual aspects of a campaign with the Art Director.

ART DIRECTOR: 

Is head of department. Responsible for overall visual aspects of all agency work. In some agencies an Art Director/Copy Director could handle both visual and copy aspects of the agency.

Art Department-Studio Section

FINISHING ARTIST: 

Works in the studio on the technical aspects of campaign material such as finished layouts, artworks etc.

STUDIO MANAGER: 

Takes care of studio administration such as keeping stock of art material, assigning jobs to finishing
artists; ensuring that time schedules are met and that quality of finished work is up to par.
 
 
Media Department
 

 

MEDIA TRAINEE: 


Learns on the job. Not all agencies have such clearly stratified hierarchies. The number of designated posts would depend on the agency's size and workload. In smaller companies where flexibility is greater, one or two individuals might perform all functions of the job. Department responsibilities however, remain the same for all agencies and there is little or no inter-disciplinary movement.


 
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