is a dynamic industry that offers great scope for
creative, career-minded people. Each year, new markets
open up and communication channels become more
sophisticated and far-reaching. With this the industry
grows in complexity and specialization. With India's vast
rural market becoming the focus of advertising, the
industry's turnover is projected to exceed Rs 3000 crores
before the next century. This would also mean a greater
demand for advertising specialists, who can look forward
to challenging and well-paid work in this field.
No formal system-hard work, grit and results are what count most in getting ahead in this industry. Usually it would take 12-15 years to get to the top of the scale.
Management; marketing and sales; public relations; retail; distribution; market research; TV and film; graphics and design.