Advertising is a dynamic industry that offers great scope for creative, career-minded people. Each year, new markets open up and communication channels become more sophisticated and far-reaching. With this the industry grows in complexity and specialization. With India's vast rural market becoming the focus of advertising, the industry's turnover is projected to exceed Rs 3000 crores before the next century. This would also mean a greater demand for advertising specialists, who can look forward to challenging and well-paid work in this field.

PROMOTION

No formal system-hard work, grit and results are what count most in getting ahead in this industry. Usually it would take 12-15 years to get to the top of the scale.

DIVERSIFICATION:

Management; marketing and sales; public relations; retail; distribution; market research; TV and film; graphics and design.